Plan the video idea and goal
Choose the Instagram format: Reel, Story, Post, or Live
Set the video length based on the format
Write a simple script or outline
Gather your phone, camera, lighting, and microphone
Record in vertical format for Reels and Stories
Keep the subject centered and the background clean
Capture clear audio and steady footage
Use good lighting, preferably natural light
Edit the video in an app or Instagram editor
Trim unnecessary parts
Add captions, text, music, or effects if needed
Make sure the video fits Instagram’s aspect ratio
Export the video in a compatible format
Upload the video to Instagram
Add a caption, hashtags, and cover image
Review the video before posting
Publish the video at the best time for your audience