Connect Google Analytics 4 to Google Search Console
Go to Reports > Acquisition > Traffic acquisition
Filter for Organic Search traffic
Review sessions from organic search
Review engaged sessions and engagement rate
Review conversions from organic search
Review revenue from organic search
Review landing page performance for organic traffic
Check average engagement time for organic visitors
Compare organic traffic by device, location, and source
Use Explorations to analyze organic user behavior
Track key events and conversion events from SEO traffic
Monitor new users from organic search
Compare organic traffic trends over time
Review Search Console queries, impressions, clicks, and CTR
Identify pages with high impressions and low clicks
Identify pages with strong traffic but low conversions
Set up custom reports for organic search performance
Use segments to isolate SEO traffic
Track assisted conversions from organic search
Measure bounce rate if available in your GA4 setup