Switch to a professional account on Instagram
Connect your Instagram account to a Facebook Page
Open Instagram and choose the post, story, reel, or profile you want to promote
Tap Promote
Select your goal
Choose your audience
Set your budget
Set your duration
Review your ad details
Confirm your payment method
Tap Create Promotion or Promote
Monitor ad performance in Ads Manager or Instagram Insights
Adjust targeting, budget, or creative based on results