Define campaign goals
Identify target audience
Choose relevant social platforms
Set influencer selection criteria
Research and shortlist influencers
Evaluate audience fit and engagement
Check content quality and brand alignment
Review authenticity and past partnerships
Set budget and compensation model
Define campaign deliverables
Establish messaging guidelines
Create a content approval process
Set timeline and posting schedule
Track performance metrics
Monitor engagement and conversions
Optimize based on results
Build long-term influencer relationships