Research relevant keywords for each page
Match one primary keyword to each page
Use keywords naturally in titles, headings, and body text
Write unique title tags for every page
Write compelling meta descriptions for every page
Use clean, descriptive URLs
Optimize heading structure with one H1 per page
Add internal links between related pages
Use descriptive anchor text for internal links
Optimize images with descriptive file names
Add alt text to all important images
Improve page loading speed
Make the site mobile-friendly
Use HTTPS across the entire site
Fix broken links and crawl errors
Create high-quality, original content
Update content regularly
Build topical authority around your niche
Earn backlinks from relevant, trustworthy sites
Submit an XML sitemap to search engines
Set up and monitor Google Search Console
Set up and monitor analytics
Use schema markup where relevant
Optimize for local SEO if you serve a local area
Create and optimize a Google Business Profile
Encourage and manage customer reviews
Ensure pages are indexable
Avoid duplicate content
Improve user experience and navigation
Track rankings, traffic, and conversions
Audit and refine SEO performance regularly