Define your website’s main goals
Identify your target audience
List core topics related to your business
Brainstorm seed keywords
Use keyword research tools
Check search volume
Check keyword difficulty
Analyze search intent
Focus on long-tail keywords
Review competitor keywords
Prioritize relevance over volume
Group keywords by topic
Match keywords to specific pages
Avoid keyword cannibalization
Consider local keywords if applicable
Look for question-based keywords
Include branded and non-branded keywords
Filter out irrelevant terms
Evaluate commercial value
Track and refine keywords regularly