Identify the main topic or subject
List the core ideas and concepts
Note important terms used repeatedly
Include synonyms and related phrases
Consider user intent and search purpose
Review headings, subheadings, and titles
Extract terms from questions and common queries
Check competitor or similar content for recurring terms
Use keyword research tools to find search volume and relevance
Prioritize terms that match the content and audience
Remove irrelevant, overly broad, or duplicate terms
Group keywords by primary, secondary, and long-tail terms