Crawl the website to find technical issues
Check indexability and robots.txt
Review XML sitemap status
Inspect canonical tags
Audit title tags and meta descriptions
Check header tags structure
Find duplicate content
Review thin content pages
Analyze keyword targeting
Check internal linking
Audit URL structure
Test mobile usability
Check page speed and Core Web Vitals
Review HTTPS and security issues
Find broken links and redirect chains
Check structured data markup
Review image optimization and alt text
Analyze backlink profile
Check for toxic or spammy links
Review traffic and ranking data
Compare top pages with competitors
Identify content gaps
Audit local SEO signals if relevant
Check hreflang tags for multilingual sites
Review analytics and search console setup
Prioritize issues by impact and effort
Create an action plan and track fixes