Define your ideal client profile
Check if the business has a real need for SEO
Confirm the lead has a clear business goal
Assess the lead’s budget for SEO services
Determine the decision-maker’s involvement
Evaluate the lead’s website quality
Review current organic traffic and rankings
Identify the competitiveness of the industry
Check whether the lead has realistic expectations
Ask about previous SEO experience
Determine the urgency of their need
Confirm the lead’s timeline for starting
Evaluate the lead’s ability to implement recommendations
Identify whether they need local, national, or eCommerce SEO
Check if they have internal resources for content or development
Assess their willingness to commit to a long-term strategy
Look for signs of spam, low intent, or poor fit
Score the lead based on fit, budget, authority, need, and timing
Prioritize leads with strong intent and clear ROI potential