Sign in to LinkedIn
Go to your LinkedIn feed (Home)
Click the “Work” or “For Business” option (if shown) or open the LinkedIn Ads/Marketing section from the top menu
Select “Create” (or “Create ad”)
Choose your campaign objective (e.g., Website visits, Lead generation, Video views)
Select the ad format (e.g., Sponsored Content, Message Ads, Text Ads, Dynamic Ads)
Choose your target audience (location, job title, industry, seniority, skills, etc.)
Set your budget and schedule (daily or total budget, start/end dates)
Create the ad creative:
Sponsored Content: add text, headline, and link (or upload an image/video)
Message Ads: write the message and set the destination (e.g., lead form)
Text Ads: add the text and destination URL
Add the destination:
Website URL or
LinkedIn Lead Gen Form
Configure tracking (if available), such as the Insight Tag and conversion events
Review ad settings, audience, creative, and billing details
Submit for review
Monitor performance in Campaign Manager and adjust targeting, creative, or budget as needed