Wake your Apple Watch by raising your wrist or tapping the display
Press firmly on the current watch face or touch and hold the display
Swipe left or right to browse available watch faces
Tap the watch face you want to use
Tap Edit to customize the selected watch face
Swipe through the customization options
Turn the Digital Crown or tap options to change colors, styles, and complications
Press the Digital Crown to save changes
Open the Watch app on your iPhone
Tap Face Gallery
Select a watch face
Customize the watch face options
Tap Add to set it as your Apple Watch background
Open the Photos app on your iPhone
Select a photo you want to use
Tap the Share button
Tap Create Watch Face
Choose a watch face style
Tap Add to apply it to your Apple Watch
On Apple Watch, press and hold the display
Swipe to the face you want
Tap the face to switch backgrounds