Keep it short, simple, and easy to spell
Choose a clear, memorable name that’s easy to pronounce
Use keywords only if they fit naturally and don’t make the name awkward
Avoid hyphens, numbers, and unusual spellings
Aim for a name that looks good in text and reads well out loud
Check common trademark and copyright conflicts
Verify the domain is available in the exact spelling you want
Prefer a .com if it aligns with your audience and budget
Consider relevant alternatives (.net, .org, country-code TLDs) if needed
Ensure it matches your brand and future plans
Choose a name that won’t limit you as you expand products or services
Make sure the domain doesn’t already have an unwanted history (spam/penalties)
Check for existing use on major social platforms and common variations
Confirm the domain is easy to type on mobile and desktop keyboards
Secure multiple common extensions or misspellings if the budget allows
Test the name with friends or customers for clarity and recall
Review domain length and readability for logos, email addresses, and ads
Confirm you can renew it long-term and that registration is straightforward
Use a reputable registrar and enable domain privacy (where appropriate)