Define the audit goals
Crawl the website
Check indexability
Review robots.txt
Review XML sitemap
Check canonical tags
Find broken links
Check redirect chains
Review site architecture
Audit page titles
Audit meta descriptions
Audit heading structure
Check duplicate content
Review thin content
Check keyword targeting
Review internal linking
Audit image alt text
Check URL structure
Test mobile usability
Check page speed
Review Core Web Vitals
Audit HTTPS and security
Check structured data
Review accessibility
Audit analytics setup
Audit conversion tracking
Review backlinks
Check for toxic links
Audit competitor performance
Review content freshness
Check social sharing setup
Prioritize issues by impact
Create an action plan
Fix critical issues first
Re-test after changes