Crawl the website
Check indexability
Review robots.txt
Review XML sitemap
Audit site architecture
Check URL structure
Find duplicate content
Review title tags
Review meta descriptions
Check heading tags
Audit internal linking
Check canonical tags
Review redirect chains
Find broken links
Check 404 pages
Audit page speed
Test mobile usability
Review Core Web Vitals
Check HTTPS implementation
Audit structured data
Review image optimization
Check alt text
Analyze keyword targeting
Review content quality
Find thin content
Identify content gaps
Check duplicate meta data
Review pagination
Audit hreflang tags
Check crawl budget issues
Review server response codes
Analyze backlinks
Check toxic links
Review anchor text
Audit local SEO signals
Check NAP consistency
Review Google Search Console data
Review analytics data
Compare rankings and traffic trends
Identify technical errors
Prioritize issues by impact
Create an action plan