Choose a sunny spot with 4–6 hours of direct sunlight daily
Use well-draining, fertile soil
Sow seeds or plant healthy seedlings
Keep soil slightly moist, not soggy
Water when the top soil feels dry
Avoid overwatering
Pinch off the top leaves regularly to encourage bushy growth
Remove flowers to promote leaf production
Add organic compost every few weeks
Protect the plant from frost and cold winds
Grow in pots if outdoor conditions are not suitable
Repot when roots become crowded
Check regularly for pests like aphids and whiteflies
Harvest leaves often for continuous growth