Gently wash the area with lukewarm water only
Pat dry with a clean soft towel
Avoid scratching
Apply a cool compress for 5 to 10 minutes
Wear loose, breathable cotton underwear
Change out of sweaty or wet clothes immediately
Avoid scented soaps, wipes, sprays, and douches
Avoid shaving or waxing until it improves
Use plain petroleum jelly or a fragrance-free barrier ointment on external skin only
If you suspect a yeast infection, use an over-the-counter antifungal as directed
If you suspect an allergic reaction, stop using any new products right away
Avoid sex until the itching settles
Seek medical care urgently if there is severe pain, swelling, fever, sores, discharge, bleeding, or trouble urinating
See a clinician if it does not improve within 1 to 2 days or keeps coming back