Find the strongest 15–60 second moments
Start with the most attention-grabbing clip
Cut all filler, pauses, and weak sections
Keep one clear idea per short
Use fast pacing and tight edits
Add captions for every spoken line
Use large, readable text on screen
Highlight key words with emphasis
Crop for vertical format
Keep the subject centered in frame
Add movement with zooms and cuts
Use pattern interrupts every few seconds
End before the content feels complete
Create curiosity in the first 1–2 seconds
Focus on emotion, surprise, or value
Use high-contrast visuals
Improve audio quality before posting
Add sound effects sparingly
Use trending hooks only if relevant
Make the title short and clickable
Test multiple versions of the same clip
Post consistently across platforms
Analyze retention and drop-off points
Recut underperforming shorts
Turn one long video into many short clips
Match each clip to a single audience interest
Remove all unnecessary branding
Keep the message simple and direct
Use strong opening text
Make the payoff immediate
Optimize for replay value