Pat the ribs dry with paper towels
Remove the membrane from the back of the ribs
Apply a thin layer of mustard or oil if desired to help seasoning stick
Mix salt, black pepper, paprika, garlic powder, onion powder, and brown sugar
Add chili powder, cayenne, or cumin if you want more heat or depth
Rub the seasoning evenly over all sides of the ribs
Press the seasoning into the meat gently
Let the ribs rest for at least 30 minutes
Refrigerate the seasoned ribs for several hours or overnight for stronger flavor
Bring the ribs to room temperature before cooking if desired