Record in the highest resolution available on your phone or camera
Use 1080p or 4K video settings
Shoot at 30 fps or 60 fps for smoother motion
Use good lighting, preferably natural light or soft artificial light
Keep the camera lens clean
Stabilize your shots with a tripod or gimbal
Edit in the same aspect ratio you will post
Export videos in 1080 x 1920 for Reels and Stories
Export feed videos in 1080 x 1350 or 1080 x 1080 when appropriate
Use the H.264 video codec
Save videos as MP4 files
Keep the bitrate high enough for clear quality
Avoid excessive filters, sharpening, or compression
Turn on Instagram’s upload at highest quality setting
Use a strong internet connection when uploading
Avoid re-uploading already compressed videos
Keep text and important elements within safe margins
Trim unnecessary parts to keep the video crisp and engaging
Check the final video before posting to ensure quality remains intact