Switch to a professional account
Open Instagram and go to your profile
Tap the menu icon
Tap Professional dashboard or Ad tools
Choose the post, story, or reel you want to promote
Tap Boost post or Promote
Select your goal
Choose your audience
Set your budget
Set the duration
Review your ad details
Tap Create promotion or Boost post
Add a payment method if prompted
Wait for Instagram approval
Monitor performance in Ads Manager or Professional dashboard