Define the reach metric
Choose the time period
Identify the audience source
Count unique people exposed
Exclude duplicate exposures
Separate organic and paid reach
Measure by platform
Measure by campaign
Measure by...
Use feet and inches, e.g., 5'8"
Use centimeters, e.g., 173 cm
Use meters, e.g., 1.73 m
Write the unit clearly
Keep the format consistent
Use the same style required...
Identify the main scale and the vernier scale
Read the main scale value just before the vernier zero
Find the vernier division that exactly matches a...
Place the center hole of the protractor on the angle’s vertex
Align one side of the angle with the protractor’s baseline
Check which scale starts at...
Choose the correct measuring tool for the object or quantity
Place the measuring tool properly against the item or starting point
Align the zero mark with...
Measure the length in inches
Measure the width in inches
Multiply length by width
Use the formula: square inches = length × width
For irregular shapes, divide the...
Measure the base of the triangle
Measure the perpendicular height of the triangle
Multiply the base by the height
Divide the result by 2
Use the formula: Area...
Measure the triangle’s base
Measure the triangle’s height
Multiply the base by the height
Divide the result by 2
Use the formula: Area = (base × height) ÷...
Measure the tank’s dimensions
Identify the tank shape
Use the correct volume formula for the shape
Calculate the volume in cubic units
Convert cubic units to gallons
For inches,...
Measure the length, width, and height in inches
Multiply length × width × height to get cubic inches
Divide the cubic inches by 1,728
The result is...
Measure the length in feet
Measure the width in feet
Multiply length by width
Square feet = length × width
For irregular shapes, divide into smaller rectangles, calculate...
Find the zero mark on the ruler
Identify the centimeter marks
Count the smaller marks between centimeters
Each small mark equals 1 millimeter
Count from zero to the...
Use a flexible measuring tape
Stand straight with feet together
Wear minimal clothing or fitted clothing
Measure chest around the fullest part
Measure waist at the narrowest part
Measure...
Stand barefoot against a flat wall on a hard floor
Remove shoes, hat, and bulky hair accessories
Keep your heels, back, and head touching the wall
Look...
Use a sound level meter or decibel meter
Turn on the meter and select the appropriate weighting, usually A-weighting
Set the response mode, usually slow for...
Measure the wall’s width in feet
Measure the wall’s height in feet
Multiply width by height
Use the formula: square feet = width × height
For doors and...
Measure the length, width, and height in feet
Multiply length × width × height
The result is cubic feet
If measurements are in inches, divide each by...
Stand barefoot against a flat wall on a level floor
Remove shoes, hats, and bulky hair accessories
Keep your heels, back, and head touching the wall
Look...
