Identify your target audience and their search intent
List topics related to your products, services, or content
Use keyword research tools to find search volume and competition
Focus on keywords with clear relevance to your page
Prioritize long-tail keywords with lower competition
Check keyword difficulty before targeting a term
Analyze competitor keywords for opportunities
Choose keywords that match the stage of the buyer journey
Include primary and secondary keywords for each page
Avoid keyword stuffing and keep usage natural
Target keywords that can realistically rank
Review and update keywords based on performance data