Identify your top SEO competitors
Define your target keywords
Compare organic keyword rankings
Analyze competitor top-performing pages
Review competitor content structure
Check keyword gaps
Examine backlink profiles
Compare domain authority and page authority
Assess content freshness and update frequency
Analyze title tags and meta descriptions
Review internal linking strategies
Evaluate SERP features owned by competitors
Study competitor URL structures
Check site speed and mobile usability
Analyze schema markup usage
Review competitor content length and depth
Identify competitor content formats
Compare image and media usage
Examine social signals and content distribution
Track competitor ranking changes over time
Monitor competitor new content and campaigns
Assess local SEO presence if relevant
Benchmark technical SEO issues
Prioritize opportunities by impact and effort
Build an action plan from findings