Define your website topic and goals
List core products, services, or topics
Identify your target audience
Brainstorm seed keywords
Use Google Autocomplete
Check related searches on Google
Review People Also Ask questions
Analyze competitor websites
Use keyword research tools
Look at search volume
Check keyword difficulty
Find long-tail keywords
Group keywords by intent
Separate informational, navigational, and transactional keywords
Match keywords to specific pages
Include local keywords if relevant
Review internal site search terms
Check Google Search Console data
Monitor trends and seasonality
Prioritize keywords with high relevance
Update keyword list regularly