Log in to Ahrefs and open Keywords Explorer
Enter a seed keyword, topic, or competitor domain
Choose the target search engine and country
Review keyword ideas from Matching terms, Related terms, and Questions
Check search volume, keyword difficulty, clicks, and traffic potential
Filter keywords by volume, difficulty, word count, and include/exclude terms
Sort keywords by relevance, volume, or difficulty
Analyze the SERP overview for top-ranking pages and ranking strength
Identify keyword intent from the top results
Group similar keywords into topic clusters
Export the keyword list for further analysis
Use Site Explorer to find keywords competitors rank for
Use Content Gap to discover keywords your site is missing
Prioritize keywords with strong relevance and achievable difficulty
Build a content plan based on keyword clusters and intent
Track rankings and update keyword targets regularly