Define your goal and audience
Choose a video format: Reel, Story, Feed post, or Live
Plan a short script or outline
Keep the hook in the first 1–3 seconds
Use vertical aspect ratio for most Instagram videos
Record in good lighting
Use clear audio
Film short, focused clips
Edit with cuts, captions, and transitions
Add text overlays if needed
Keep branding consistent
Use music or sound that fits the content
Export in the correct resolution and format
Write a strong caption
Add relevant hashtags
Choose an eye-catching cover image
Post at the right time for your audience
Check analytics and improve future videos