Open Instagram
Go to your profile
Tap the menu icon
Select Settings and privacy
Tap Privacy
Open Posts, Reels, or the content type you want to change
Turn off Like and view counts
For a single post, open the post
Tap the three dots
Select Hide like count
For Reels, open the Reel
Tap the three dots
Select Hide view count if available
Note that Instagram does not allow hiding all view counts in every area of the app