Brush with melted butter before baking
Add extra cinnamon and brown sugar to the filling
Sprinkle chopped pecans or walnuts on top
Drizzle with cream cheese glaze after baking
Add vanilla extract to the icing
Mix a little maple syrup into the icing
Bake in heavy cream for a richer texture
Top with a pinch of salt to balance sweetness
Add orange zest or lemon zest for brightness
Fold in mini chocolate chips before rolling
Sprinkle with coarse sugar before baking
Serve warm with extra butter on top