Optimize your Google Business Profile
Create a simple, mobile-friendly website with lead capture forms
Use social media consistently, especially Instagram, Facebook, and LinkedIn
Post local market updates, listings, and neighborhood content
Run targeted ads on Facebook, Instagram, and Google
Ask for referrals from past clients, friends, and family
Follow up with every lead quickly and consistently
Build an email newsletter for buyers, sellers, and investors
Host open houses regularly
Door knock or farm a specific neighborhood
Send direct mail to targeted areas
Network with mortgage brokers, attorneys, contractors, and local businesses
Join local community events and sponsor neighborhood activities
Use CRM software to track and nurture leads
Create valuable content like market reports, guides, and videos
Reach out to expired listings and FSBOs
Use online real estate platforms and lead services
Offer free home valuations and buyer consultations
Collect contact information at every touchpoint
Stay active in local groups and online communities
Ask every satisfied client for reviews and referrals