Rinse the rice under cold water until the water runs mostly clear
Add rice and water to a pot
Use 1 cup rice to 2 cups water for white rice
Use 1 cup rice to 2.5 cups water for brown rice
Add a pinch of salt if desired
Bring the water to a boil over medium-high heat
Reduce the heat to low and cover the pot with a lid
Simmer white rice for 15 to 18 minutes
Simmer brown rice for 40 to 45 minutes
Do not lift the lid while the rice cooks
Turn off the heat when the water is absorbed
Let the rice sit covered for 5 to 10 minutes
Fluff the rice with a fork
Serve immediately