Place in bright, indirect light
Keep away from direct hot sun
Maintain temperatures between 65°F and 75°F
Avoid cold drafts and sudden temperature changes
Water when the top inch of soil feels dry
Drain excess water from the pot
Do not let the plant sit in standing water
Use a pot with drainage holes
Keep humidity moderate
Fertilize only after the bracts fade and new growth begins
Prune after flowering if needed
Remove yellow or dead leaves
Repot in fresh soil when root-bound
Protect from pets and children
Check regularly for pests
Move outdoors only after all frost risk has passed