Preheat the oven to 400°F
Line a baking sheet with foil
Place a wire rack on the baking sheet if desired
Shape ground beef into patties
Season both sides with salt and pepper
Place patties on the baking sheet or rack
Bake for 15 to 20 minutes
Flip halfway through cooking
Check for an internal temperature of 160°F
Add cheese during the last 1 to 2 minutes if desired
Remove from the oven
Let rest for a few minutes
Serve on buns with desired toppings