Preheat oven to 300°F
Remove the membrane from the back of the ribs
Pat the ribs dry
Season both sides with salt, pepper, and your favorite dry rub
Wrap the ribs tightly in foil
Place the wrapped ribs on a baking sheet
Bake for 2.5 to 3.5 hours, depending on thickness
Unwrap the ribs carefully
Brush with barbecue sauce if desired
Increase oven temperature to 425°F
Return ribs to the oven uncovered for 10 to 15 minutes
Remove from oven and let rest for 10 minutes
Slice and serve